LoopLogic Studio · Legal
Cookie policy
What a cookie actually is, which ones this site uses, what each one does, and how to change your mind whenever you like.
Where a signed proposal, statement of work or master services agreement conflicts with anything on this page, that signed document takes precedence.
01What cookies are
A cookie is a small text file a website asks your browser to store. Next time you visit, the browser hands it back, so the site can recognise the same device. Related technologies — local storage, session storage and tracking pixels — do much the same job by different means, and everything on this page applies to them too.
A cookie cannot run a program, read files on your computer, or carry a virus. It is a note the site leaves for itself.
02Why sites use them
Three honest reasons, in descending order of how much they benefit you:
- To make the site work — staying logged in, keeping a cart, remembering you already dismissed a banner.
- To understand what people read — which pages get attention, which get abandoned, where visitors arrived from.
- To follow you across sites for advertising — this is the category that earned cookies their reputation, and the one the law is strictest about.
03The four types
| Type | What it does | Needs consent? |
|---|---|---|
| Strictly necessary | The site cannot function without it — security, load balancing, remembering your cookie choice. | No |
| Preference | Remembers choices you made, like language or theme. | Usually yes |
| Analytics | Counts visits and measures how pages are used. | Yes |
| Marketing | Builds a profile across sites to target and measure ads. | Yes, explicitly |
Only the first type may be set before you choose. Everything else has to wait for a yes.
04What we use
| Name | Type | Purpose | Lifetime |
|---|---|---|---|
ll_cookie_choice | Strictly necessary | Stores whether you accepted or declined analytics, so we stop asking. Set in local storage, on your device only. Never sent to us. | Until you clear your browser data |
_ga | Analytics | Google Analytics. Distinguishes one visitor from another, so a returning visit is not counted twice. Only set if you press “Accept all”. | 2 years |
_ga_<stream> | Analytics | Google Analytics. Keeps the current session’s state. Only set if you press “Accept all”. | 2 years |
_clck | Analytics | Microsoft Clarity. Holds the Clarity identifier so separate page views join into one session. Only set if you press “Accept all”. | 1 year |
_clsk | Analytics | Microsoft Clarity. Joins the pages of a single visit into one recording. Only set if you press “Accept all”. | 1 day |
| PLANNED — Meta Pixel | Marketing | Measures ad performance and builds audiences. Only if you accept, and only once we actually run ads to this site. | TBC |
Google Analytics and Microsoft Clarity are installed. No advertising tool is. Neither loads at all until you press “Accept all” — the tags are injected at that moment rather than sitting in the page waiting, so choosing “Essential only” sets nothing and makes no request to either vendor. Microsoft Clarity also records how a page is used — where a cursor moves, what gets clicked, how far a page is scrolled — and masks the contents of form fields, so what you type into the enquiry form is never captured. The Meta Pixel row stays planned until we actually run ads to this site, and this table is updated the day that changes.
Google Fonts is loaded from fonts.googleapis.com. It sets no cookies, but your IP address is visible to Google as part of the request.
05How consent works here
- Nothing optional runs before you choose. The banner appears, and no analytics or marketing tag fires until you press a button.
- Declining is one click, same as accepting. “Essential only” sits next to “Accept all” and is equally easy to reach. No dark patterns, no greyed-out reject button, no dismissing the banner counting as a yes.
- Your choice is remembered so you are not asked on every page.
- You can change it at any time from the footer.
06Changing your choice
Click “Cookie settings” in the footer of any page to bring the banner back and choose again. A new choice replaces the old one immediately.
07Browser controls
Your browser can also block or delete cookies for every site, independently of anything we do — usually under Settings → Privacy. Be aware that blocking all cookies breaks logins and carts on many sites. Blocking them here will not break anything, but the banner will reappear on every visit, because the note remembering your choice is itself a cookie.
08Why this page exists
Three reasons, and they all matter:
- The law. India's Digital Personal Data Protection Act, 2023 requires clear notice and genuine consent before personal data is processed. If you serve visitors in the EU or UK, the GDPR and the ePrivacy rules apply to them regardless of where you are, and those rules require consent before non-essential cookies are set.
- Payment gateways. Cashfree and comparable providers check for a reachable Privacy Policy, Terms & Conditions and Refund Policy during merchant onboarding. A cookie notice is expected alongside them.
- It is simply better. A visitor who can see exactly what is being collected is more likely to trust the studio asking for their number.
09Contact
Questions about cookies or anything else on this page: contact@looplogicstudio.com. See also our Privacy Policy and Terms & Conditions.
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Questions about this page: contact@looplogicstudio.com. If you are not satisfied with our response you may escalate to the Data Protection Board of India.

