Terms & conditions

These terms govern your use of this website and any services provided by LoopLogic Studio, a sole proprietorship of Karthik Rajendran Swami, with its principal place of business at Vision Aristo, D-1804, near Mukai Chowk, Pune 412101, Maharashtra, India.

By using this site or engaging us, you accept these terms. Where we sign a separate proposal, statement of work or master services agreement with you, that document takes precedence wherever it conflicts with this page.

We provide, in whole or in part, sixteen services across four areas:

• Data & Analytics — data analytics and insights, user experience reports, ad operations, and front-end development.
• Earned Media — answer and generative engine optimisation, search engine optimisation, content marketing, influencer marketing, and organic social media.
• Paid Media — media strategy and planning, paid search, and paid social.
• Creative — performance creative, branding, content production, and website design.

Hosting, domains and maintenance are arranged as part of website work and are covered by clause 06 and by clause 06 of our Refund Policy.

Each service has its own page on our website describing what it includes. Those pages are descriptive. What you actually receive is set out in your signed proposal, which takes precedence over anything on the website or in this clause.

Quotes are valid for 30 days unless stated otherwise, and are based on the scope described in them. A written proposal will state deliverables, timelines, the number of revision rounds included and assumptions we have made.

Work outside the agreed scope is quoted and approved separately before it starts. We will not do unscoped work and invoice you for it afterwards.

Timelines assume feedback and assets arrive when agreed. Delays on your side move delivery dates by at least the same amount.

• Unless the proposal says otherwise, 50% is payable before work begins and the balance on delivery, before final files and access are handed over.
• Retainers are invoiced monthly in advance.
• Invoices are due within 7 days of issue.
• All fees are in Indian Rupees (INR). We are not currently registered for GST, so no GST is charged. Should that change, GST will be added at the applicable rate and you will be told before it applies to any invoice.
• Payments are processed by our payment gateway, Cashfree Payments. We do not see or store your card or bank details.
• Overdue invoices may attract interest at 1.5% per month, and we may pause work until the account is settled.

Refunds and cancellations are covered in our Refund & Cancellation Policy.

### 04b How each service is priced

Different services are billed in different ways. Your proposal will always state which of these applies, and no work begins without one.

• Fixed project fee — one agreed price for one agreed scope. Website packages, branding, audits and strategy work are priced this way. Any price published on our website is a starting price; the final figure is confirmed in writing before work begins.
• Monthly retainer — a fixed monthly fee for continuing work such as search, content, social and campaign management. Invoiced in advance, month to month, and governed by clause 04 above and clause 04 of our Refund Policy.
• Hourly — used for front-end development and other open-ended work. We estimate the hours before starting, and we will tell you before exceeding an estimate, not after. A minimum engagement may apply and will be stated in the proposal.
• Day rate — used for production work such as photography and video. Travel outside Pune, props, styling, permits and any talent are quoted separately and charged at cost, with evidence of what was spent.
• Cost plus management fee — used for influencer and creator work. Creator fees are passed through to you at cost with no mark-up, and our fee is a separate, stated percentage. You see both figures before anything is committed.

Where a service depends on money paid to a third party — advertising platforms, creators, hosts or licensors — that money is yours and is never part of our fee. We do not take a share of it. Clauses 05, 06 and 09 govern how it is handled.

Advertising budget is separate from our fees. Wherever possible, ad platforms should be billed directly to your own payment method on your own ad account, so you keep full visibility and control of the spend.

Where you ask us to run spend through our accounts, it is invoiced to you at cost, supported by platform statements, and must be funded in advance. We do not mark up media spend without disclosing it in writing.

To deliver on time we need you to:

• Provide brand assets, content, approvals and platform access when agreed.
• Give consolidated feedback within 5 working days of each review.
• Name one person with authority to approve work.
• Confirm that anything you supply — logos, images, copy, fonts, data — is yours to use, and that you have the necessary rights and consents.

You indemnify us against claims arising from material you supplied.

On full payment, ownership of the final deliverables made specifically for you transfers to you — design files, source code written for your project, content, accounts and access. That is the whole point: you should never be locked in.

Two exceptions, stated plainly:

• Our pre-existing tools — internal frameworks, components and methods we built before or outside your project stay ours. You get a perpetual, non-exclusive licence to use them as part of your deliverable.
• Third-party assets — fonts, stock imagery, plugins and platform subscriptions remain under their own licences, which you are responsible for maintaining.

Until an invoice is paid in full, ownership of the deliverables remains with us.

Unless you ask us in writing not to, we may show the finished work in our portfolio and on social media. We will never publish anything covered by the NDA, and we will never publish your performance data or commercial figures without your written approval.

We sign a Non-Disclosure Agreement before we get into the substance of your project. Independently of that, both sides agree to keep the other's confidential information private, to use it only for the engagement, and to protect it with at least the same care used for their own confidential information. This obligation survives the end of the engagement.

Our work depends on platforms we do not control — Meta, Google, hosting providers, CMS and analytics vendors. Their policies, pricing, approval decisions, outages and algorithm changes are theirs, not ours. We are not liable for account suspensions, ad disapprovals or platform downtime, though we will work with you to resolve them.

We commit to the work, the method and the reporting. We do not guarantee specific business outcomes — rankings, traffic volumes, lead counts, conversion rates, revenue or return on ad spend — because those depend on market conditions, pricing, competition, product and factors outside our control. Any figures given in a proposal are estimates based on available data, not promises.

To the maximum extent permitted by law, our total liability for any claim arising out of an engagement is limited to the fees you paid us for the work giving rise to the claim in the preceding 3 months.

We are not liable for indirect or consequential loss, loss of profit, loss of business, loss of data or loss of goodwill.

Nothing here limits liability for fraud, wilful misconduct, or anything that cannot lawfully be limited.

• Either side may end a retainer with 30 days written notice.
• For project work, you may cancel in writing at any time. You are invoiced for work completed and costs committed up to that date.
• We may suspend or end an engagement if invoices go unpaid, if the required inputs are not provided, or if we are asked to do something unlawful, misleading or in breach of a platform's policies.
• On termination we will hand over completed, paid-for deliverables and transfer any accounts we hold on your behalf.

These terms are governed by the laws of India. Disputes are subject to the exclusive jurisdiction of the courts of Pune, Maharashtra. Before going to court, both sides agree to attempt to resolve the matter in good faith through discussion.

If any clause is found unenforceable, the rest of these terms continue to apply.

• Entity — LoopLogic Studio, a sole proprietorship of Karthik Rajendran Swami
• Address — Vision Aristo, D-1804, near Mukai Chowk, Pune 412101, Maharashtra, India
• Email — contact@looplogicstudio.com
• Phone — +91 92253 30019

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