04 — Creative

Content production — photo, video and copy

Content made for where it's going

The most expensive way to make content is to shoot it beautifully and then find out it doesn't crop to vertical.

What this actually is

Planning for the destination changes what happens on the day. If something is going to run as a nine-by-sixteen video and a website hero and a print menu, that's three framings and you shoot for all three while everything is already set up. Working it out afterwards means shooting again.

We handle the parts that make a shoot go right: what we're making and why, a shot list, props and styling sorted before anyone arrives, and enough coverage that the edit has options. Then art direction on the day so the results actually look like your brand.

Copy runs alongside rather than after. Words written when the visuals are being planned tend to fit; words written to caption an existing image tend to describe it, which is the difference between content that works and content that exists.

What it covers

Shoot planning

Concept, shot list, styling and props agreed before the day. The expensive version of this service is the one where nobody planned and you shoot again.

Photography

Framed for every destination it has to fill. If an image is going to be a website hero, a vertical story and a printed menu, that's three framings taken while everything is already set up.

Short-form video

Shot vertical-first because that's where most of it will be watched, with enough coverage that the edit has options rather than one usable take.

Art direction

Somebody on the day whose job is making sure the results look like your brand rather than like a nice photograph of your business.

Copywriting

Written alongside the visuals rather than after them. Words written to caption an existing image tend to describe it; words planned with the image tend to do something.

Delivery and rights

Edited and exported per destination, with source files and full usage rights including paid advertising. Travel, props, styling and talent are quoted separately and charged at cost.

What you get

01Shoot planning — concept, shot list, styling and props
02Photography, framed for every destination it needs to fill
03Short-form video built vertical-first
04Art direction on the day
05Copywriting produced alongside, not bolted on after
06Edited, delivered in every format and ratio you need, with full rights

How it runs

Step 1

Plan

What we're making, where each piece will live, and what it has to do there.
Step 2

Shoot

One day usually covers far more than people expect, when it's planned properly.
Step 3

Deliver

Edited and exported per destination, with the source files.

What it costs

How it's pricedDay rate

A day rate for shoots, or a per-deliverable fee for smaller pieces. Travel, props, styling and any talent are quoted separately and shown to you at cost.

We don't publish a number for this one, because an honest one depends on the job. Tell us what you're trying to do and you'll get a real figure, in writing, without a sales call first.

Get a figure in writing

Is this right for you?

Probably, if

You're a restaurant, hotel, clinic or retailer and your photos aren't doing you justice
You're launching and have nothing to show
You keep needing content and keep improvising it on a phone

Probably not, if

You need a television commercial. That's a different scale of production and we'd point you to a production house.

Questions we get asked

What does a shoot day include?

Planning beforehand, the shoot itself, art direction, and the edit. Travel outside Pune, props, styling and talent are quoted on top and shown at cost.

Who owns the photos?

You do, with full usage rights, including paid advertising. We'll ask before using anything in our own portfolio.

Can you shoot at my location?

Usually, and for restaurants, clinics and hotels that's normally better than a studio. We'll visit first if lighting looks difficult.

Works well with

All 16 services

Tell us what you're trying to do

No pitch deck, no discovery call you have to sit through. Describe the problem and we'll tell you whether this is the right service for it — including when it isn't.

Loop us in