01 — Data & Analytics

User experience and conversion reports

Find out where people give up

Traffic isn't usually the problem. People are arriving, doing something odd, and leaving. This is the work of finding out what the odd thing is.

Start a conversation What it costs

What this actually is

You can watch it happen. Session recordings show real visitors moving through your site, and after twenty or thirty of them the pattern is obvious. They scroll past the thing you thought was the main message. They tap something that isn't a button. They fill in four fields of a six-field form and abandon it.

We combine that with heatmaps, which show where attention actually goes, and funnel analysis, which shows the exact step where people drop. Three views of the same problem. Individually they're interesting. Together they usually point at one or two things that are costing you most of your enquiries.

What you get back is short. A ranked list of problems, each with what we saw, what we'd change, and roughly what it's worth. You can hand it to any developer. You don't have to hand it to us.

What it covers

Session recordings

Real visitors, recorded moving through your site, with sensitive fields masked. Twenty or thirty of these and the pattern stops being a theory. We watch them ourselves rather than reading a summary of them.

Heatmaps and scroll depth

Where attention actually lands, and how far down the page most people ever get. The usual finding is that the thing you consider the main message sits below the point where three quarters of visitors have stopped scrolling.

Funnel analysis

The exact step where people leave. Not "the checkout" but which field, which tap, which loading state. That precision is the difference between a fix and a redesign.

Form and enquiry diagnosis

Forms are where most enquiries die. We test yours on real devices, check what happens on a slow connection, and find out whether the error messages make sense to somebody who isn't you.

The ranked report

Problem, evidence, suggested fix, rough impact. Ordered by what it's costing you rather than by what's easiest to do. Written so you can hand it to any developer, including one who isn't us.

What you get

01Session recording and heatmap tracking installed on your site
02Two to four weeks of real visitor behaviour collected
03Funnel analysis showing the exact drop-off steps
04A ranked written report — problem, evidence, fix, likely impact
05A walkthrough call where we go through it with you
06The tracking left in place, in your account

How it runs

Step 1

Instrument

We install the recording and heatmap tools and check they're capturing properly across desktop and mobile.
Step 2

Collect

Two to four weeks of real behaviour. Less than that and you're reading noise.
Step 3

Report

We watch the recordings ourselves, then write up what we found, ranked by what it's costing you.

What it costs

How it's pricedFixed project fee

One fee, one report. If you want it repeated after changes are made, the second round costs less because the setup already exists.

We don't publish a number for this one, because an honest one depends on the job. Tell us what you're trying to do and you'll get a real figure, in writing, without a sales call first.

Get a figure in writing

Is this right for you?

Probably, if

You get traffic but few enquiries
You're about to redesign and want to know what's actually broken first
Your conversion rate dropped and nobody can say why

Probably not, if

You get very little traffic. With under a few hundred visitors a month there isn't enough behaviour to read, and you'd be better off spending the money on getting found.

Questions we get asked

How long does it take?

Two to four weeks of collection, then about a week to analyse and write up. Rushing the collection is the one shortcut that ruins the result.

Is recording visitors legal?

Yes, with the right disclosure and consent handling, and with sensitive fields masked so nothing personal is captured. We set it up that way by default.

Can you fix what you find?

We can. You're also free to take the report to anyone else. It's written to be handed over, not to lock you in.

Works well with

All 16 services

Tell us what you're trying to do

No pitch deck, no discovery call you have to sit through. Describe the problem and we'll tell you whether this is the right service for it — including when it isn't.

Loop us in