01 — Data & Analytics
Analytics you can actually trust
Most analytics setups we inherit are broken in the same three ways. Nobody noticed, because a broken dashboard still shows numbers.
What this actually is
Here's the usual story. Someone pasted a tracking code in four years ago. Then the site was rebuilt and half the events stopped firing. Then a consent banner went on and started blocking the tag before it loaded. The graph still goes up and down, so nobody questions it.
We start by checking whether your numbers are real. That means auditing what's being tracked, what's being double-counted, and what's silently missing. Usually something important is missing. Form submissions and phone taps are the two we find broken most often, which is unfortunate, because for most businesses those are the conversions.
Once it's clean, we set up the events that matter for your business specifically. Not the default list. If you're a clinic, that's appointment enquiries. If you're a restaurant, that's directions taps and menu views. Then we report on it monthly, in a document a person can read, not a dashboard link you'll never open.
01
Before anything is changed we work out what your current setup is actually recording. Events that stopped firing after a redesign, conversions counted twice, a consent banner blocking the tag before it loads. You get this written down, with the ones that matter marked, whether or not you carry on with us.
02
A proper configuration rather than the default paste-in. Data streams, enhanced measurement set deliberately rather than left on, internal traffic filtered out, and cross-domain tracking where you need it. Built in Tag Manager so changes later don't need a developer every time.
03
The default event list is built for e-commerce and tells a clinic almost nothing. We define the actions that count for your business specifically — enquiry submitted, phone tapped, directions opened, brochure downloaded — and give each one a value where a value exists.
04
India's DPDP Act changed what you're allowed to collect and when. We implement Consent Mode so analytics respects a visitor's choice, with the cookie banner wired to it properly rather than sitting there as decoration while the tags fire anyway.
05
A written document, not a dashboard link. What moved, what didn't, what we think caused it, and the single change we'd make next. Short enough that you'll read it.
Step 1
We go through the existing setup and write down what's wrong with it. You get this even if you don't continue.
Step 2
Tags, events, conversions and consent, configured and then verified live. We check each one fires before we call it done.
Step 3
Monthly, in writing. What moved, what didn't, and the one thing we think you should change.
How it's pricedProject fee, then monthly
The setup is a one-off. Reporting continues monthly, and you can stop it any time without losing the setup — it's your account.
We don't publish a number for this one, because an honest one depends on the job. Tell us what you're trying to do and you'll get a real figure, in writing, without a sales call first.
Get a figure in writingProbably. Having GA4 installed and having it configured are different things. The default install tracks pageviews and almost nothing else useful. We'd rather audit it and tell you it's fine than have you assume it is.
You do. We work inside your Google account as a user. If we stop working together, you remove our access and keep every bit of history.
It is when it's set up correctly, which includes consent handling under the DPDP Act. That's part of the work, not an add-on.
Data & Analytics
Session recordings, heatmaps and funnel analysis turned into a short written list of what's breaking, ranked by what it costs you.
Data & Analytics
Tags, pixels, conversions, server-side events and attribution — wired up and verified before spend starts, not diagnosed after it fails.
Paid Media
Google and Bing campaigns built on intent: the query, the ad and the landing page saying the same thing, so you stop paying for clicks that bounce.
No pitch deck, no discovery call you have to sit through. Describe the problem and we'll tell you whether this is the right service for it — including when it isn't.
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