02 — Earned Media

Influencer marketing services

Influencer campaigns, run transparently

The money in influencer marketing usually disappears in the middle, between what the brand pays and what the creator receives. We don't do that.

Start a conversation What it costs

What this actually is

Our structure is simple and we'll say it out loud: creator fees at cost, plus a management percentage on top. You see what each creator is actually paid. Most agencies mark up creator fees quietly by fifteen to twenty-five percent and don't mention it. It's not illegal, it's just a bad way to start a relationship.

The selection work is where the value is. Follower count is close to meaningless — what matters is whether their audience overlaps yours, whether the engagement looks real, and whether they've promoted anything in your category before and how it went. We check all three before proposing anyone.

Then the boring, important part: briefs that leave room for the creator's own voice, deliverables written down, usage rights agreed in advance so you can actually run the content as an ad later, and disclosure handled properly under ASCI guidelines.

What it covers

Creator selection

Audience overlap first, follower count last. We check whether their followers resemble your customers, whether the engagement looks genuine, and whether they've promoted anything in your category before and how that went.

Transparent fees

Creator fees are passed through to you at cost with no mark-up, and our management fee is a separate stated percentage. Most agencies mark creator fees up quietly by fifteen to twenty-five percent. We'd rather show you both numbers.

Briefing

Specific about the deliverable and deliberately loose about the delivery. A brief that scripts every word produces content that reads as an advertisement, which is exactly what the audience came to that creator to avoid.

Usage rights

Agreed in writing before the shoot, not after. This is the single most common thing brands forget, and it's what decides whether a piece of content that performed well can be run as a paid ad later.

Disclosure and compliance

ASCI guidelines handled properly. Undisclosed paid promotion is a real regulatory risk and an avoidable one.

Measurement

Tracked against what you agreed the campaign was for. If the goal was enquiries, we report enquiries, not impressions.

What you get

01Creator shortlist with audience overlap and engagement evidence
02Negotiation and contracting, with fees shown to you at cost
03Briefs that specify the deliverable without flattening their voice
04Usage rights secured up front so content can be reused in paid
05ASCI-compliant disclosure handled
06Campaign measurement against agreed goals, not vanity metrics

How it runs

Step 1

Shortlist

We find creators whose audience genuinely overlaps yours and show you why we picked each one.
Step 2

Contract

Fees, deliverables, timelines and usage rights, in writing before anyone starts filming.
Step 3

Run and measure

Content goes out, we track what it did, and we tell you which creators are worth going back to.

What it costs

How it's pricedCost + management fee

Creator fees at cost, with our management fee as a stated percentage on top. You always see both numbers. Creator rates in India vary enormously by tier, so we scope the programme before quoting.

We don't publish a number for this one, because an honest one depends on the job. Tell us what you're trying to do and you'll get a real figure, in writing, without a sales call first.

Get a figure in writing

Is this right for you?

Probably, if

You sell something people show other people
Food, hospitality, wellness, retail, anything visual
You want reusable content as well as reach

Probably not, if

You sell something complicated and considered. B2B services rarely convert this way, and we'd point you at content and search instead.

Questions we get asked

How much do creators cost?

Enormously variable. Small local creators can be a few thousand rupees per post; established ones run into lakhs. We scope against your budget and tell you what's realistic before you commit to anything.

Do you mark up creator fees?

No. Creator fees are passed through at cost and our fee is a separate, stated percentage. You see both.

Can I reuse the content in my ads?

Only if the usage rights say so, which is exactly why we agree them before the shoot rather than after. It's the single most common thing brands forget and then regret.

Works well with

All 16 services

Tell us what you're trying to do

No pitch deck, no discovery call you have to sit through. Describe the problem and we'll tell you whether this is the right service for it — including when it isn't.

Loop us in