02 — Earned Media

Content marketing services

Content that answers what people are actually asking

Most business blogs are published into silence. Not because the writing is bad, but because nobody asked the question the article answers.

Start a conversation What it costs

What this actually is

We start from queries, not topics. There's a difference. "Dental implants" is a topic. "How long do dental implants take to heal" is a question somebody typed at eleven at night, and it tells you exactly where they are in deciding.

Every piece gets mapped to a stage. Someone comparing options needs something very different from someone who's already chosen and is checking whether you're any good. Write the wrong one and you get traffic that never converts, which is the most common way content marketing fails while looking like it's working.

We write in your voice, not ours. That means a short call at the start about how you actually talk to customers, and it means the first draft comes back to you before anything is published. If it doesn't sound like you, it's wrong, however well it ranks.

What it covers

Query research

We start from what people type, not from topics. "Dental implants" is a topic. "How long do dental implants take to heal" is a question somebody typed at eleven at night, and it tells you exactly where they are in deciding.

Intent mapping

Every planned piece gets tied to a stage. Somebody comparing options needs something very different from somebody who has already chosen and is checking whether you're any good. Getting this wrong produces traffic that never converts while looking like success.

Writing in your voice

A short call at the start about how you actually talk to customers, then drafts that come back to you before anything publishes. If it doesn't sound like you it's wrong, however well it ranks.

Service and comparison pages

Not everything is a blog post. The pages that convert best are usually the unglamorous ones: what a service includes, what it costs, how you compare to the obvious alternative.

Internal linking

Each piece built to support the others rather than sitting alone. A set of twelve connected articles outperforms thirty disconnected ones, which is the main reason we'd rather write fewer.

Per-piece measurement

Traffic, rankings and enquiries tracked per article, so the plan gets better as it goes instead of repeating whatever was decided in month one.

What you get

01Query research — what people type, with real volumes
02A content plan mapped to buying stages, not a posting calendar
03Written pieces, researched and edited, in your voice
04Internal linking so each piece supports the others
05On-page SEO built in rather than added after
06Performance tracked per piece, so you learn what works

How it runs

Step 1

Research

We find the questions, check they have real volume, and sort them by how close they sit to a purchase.
Step 2

Plan

A running list, ordered. You approve it before anything is written.
Step 3

Write and measure

Draft, your review, publish, then track what each piece actually did.

What it costs

How it's pricedMonthly retainer

Monthly for an ongoing programme, or per piece if you'd rather start small and see the quality first. Either is fine with us.

We don't publish a number for this one, because an honest one depends on the job. Tell us what you're trying to do and you'll get a real figure, in writing, without a sales call first.

Get a figure in writing

Is this right for you?

Probably, if

Your customers research before they buy
You want organic traffic that keeps arriving after you stop paying
You've got expertise worth writing down and no time to write it

Probably not, if

You want volume. We'd rather write four good pieces than twenty thin ones, and if you're measuring by word count we're the wrong studio.

Questions we get asked

Is this AI-written?

We use AI the way we use a spellchecker — for research, structure and drafts. A person researches the topic, rewrites it and checks every fact before it goes out. You'd know instantly if we didn't, and so would Google.

How many pieces a month?

Usually two to four, depending on length and how much research each needs. We'd rather agree an outcome than a quota.

Who owns the content?

You do, outright, from the moment it's delivered.

Works well with

All 16 services

Tell us what you're trying to do

No pitch deck, no discovery call you have to sit through. Describe the problem and we'll tell you whether this is the right service for it — including when it isn't.

Loop us in